What is a Sales Funnel?

A sales funnel, sometimes referred to as a purchase funnel or a conversion funnel, is a term coined by marketers to describe the journey that customers are guided through from the first contact through to purchase. Sales funnels are divided into three main phases called the top, middle and bottom of funnel. There are many stages of the sales funnel journey within the main three phases, which we will attempt to demystify here for you! If you’d rather watch my video on this topic (<5min) just click play! If not, keep reading below. Stages of a Sales Funnel 1. Awareness Stage The top of the funnel starts with the awareness stage where your customer is just learning about you and your product. This might be the first time they have visited your website from an ad on Google or Facebook, a blog or any other traffic source that you have put in place. 2. Interest …

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