Struggling to come up with lead magnet ideas? It’s no secret that as an influencer, your email list is arguably the biggest asset to your business. It’s the only thing you really own and the biggest insurance policy against your platform of choice getting shut down. But how do you grow a list quickly? By offering a killer lead magnet in exchange for email addresses.
This article will give you 10 high-value lead magnet ideas. Each has its own strengths and weaknesses and after reading this, you’ll have a better idea of what to offer to your audience.
What Is a Lead Magnet?
Before we begin, it’s important to define what a lead magnet is. Like I said above, a lead magnet is something offered to your audience in exchange for an email address. It’s often a digital file of some sort because they require very little in terms of fulfillment. But that still leaves the question, “What should you offer?”
What Makes a Good Lead Magnet?
A good lead magnet needs to offer some sort of value to the prospect. This means that it saves the prospect time, frustration, money, or a combination of all three. The other thing that increases the quality of a lead magnet is its perceived monetary value. Think about how much you could charge for it if you wanted to? How much would the prospect have to spend elsewhere to get this info or have this done for them?
If you increase the perceived monetary value of the lead magnet, you’ll increase its conversion percentage.
Lead Magnet Ideas & Descriptions
So let’s get right to the meat of it. Here is a list of 10 simple lead magnet ideas along with a simple description of each one:
Idea #1 – Checklist
A checklist is probably the most common type of lead magnet that’s offered because of its simplicity and high perceived value. They are also the easiest to consume and easiest to produce.
Checklists work because they play to a primal fear in people. When creating something, there is always the thought of “what am I missing?!” A checklist for an authoritative source is a simple tool that alleviates this fear. A simple, well put together checklist will give somebody an actionable plan and provide them guidance. For that sort of guidance and piece of mind, people are more than willing to give up their email addresses.
Idea #2 – Templates
Templates are great if your audience is in the beginning stages of whatever they’re learning. A template is meant to provide a starting point to someone where all they have to do is fill in the blanks.
Take email marketing for example. For most people, the thought of creating a 25 email sequence from scratch is terrifying. However, if an established influencer is offering their personal email sequence as a lead magnet and all the user has to do is fill in the blanks and change their name? Yeah, it’s probably going to convert at a high rate.
Idea #3 – Resource List
Resource lists are a big hit for one big reason. They save the user a lot of time. In any niche or industry, there are hundreds if not thousands of resources available. It takes some time to determine which resources are good and which resources are not.
If you can put together a collection of the best resources in a specific area of expertise, your website visitors will be chomping at the bit for it.
This particular style of lead magnet is great for someone who is just starting out. If you haven’t been in your industry long enough to have a great case study or put together high converting email templates yet, simply putting together a list of influences and resources you follow can work wonders.
Over on my own site, The Dadapreneur, I put together a list of the best people to follow in the online marketing space that is offered on almost every article of mine.
Idea #4 – Prompts
If your audience is looking to create their own content, a common pain point is not knowing what the create content about. If you can put together a list of prompts for them to follow, you can alleviate this pain point and grab a lot of email addresses.
60 Journal Prompts by Rachel MacDonald is a great example of this.
Idea #5 – Mini-Courses
Although they take a little bit more time to produce, mini-courses are a high perceived value lead magnet. If you have a higher ticket course for sale like Spencer does over at Buildapreneur, a smaller mini-course offered for free is a great way of giving your audience a taste of what the bigger course is like while also collecting an email address to follow up with them later.
Oftentimes, the mini-course will teach one singular skill rather than have an overarching curriculum. For example, look at Spencer’s list of free mini-courses.
Idea #6 – Gated Posts
The best lead magnet ideas can often be the simplest. While this certainly isn’t my favorite style of lead magnet, it is simple and effective. A gaited post is simply a blog post that’s hidden behind a pop-up. If you already have existing content and have a single post that is getting a ton of traffic, all you need to do is set up a lightbox that reads “Premium Content: Please Enter Your Email To Continue.” Here is an example from Optinmonster:
This type of lead magnet is great because it does not require you to create anything new.
Idea #7 – Case Study
Case studies convert particularly well if you have a lot of “how-to” style content. A case study is simply your documentation of either how you did something or the results of an experiment you tried. In the online marketing space, a popular case study idea is documenting the strategy you used to generate your first $1,000 online.
People are always looking for a well-defined path to success and a case study often can provide that to them. It gives them documentation of real results in a real action plan. Because of this, they tend to convert at an abnormally high rate.
Idea #8 – Audio Downloads
Do you want to offer something truly unique to your prospects? Record your blog posts in an audio format. By taking your text content and offering it in another medium, you’re giving your audience more time to consume your content. This is because you’re allowing them to consume your content at times when they can’t look at a screen. This could be while they’re driving, cutting the grass, or out for a run.
It’s no secret that podcast listeners are among the most affluent customers. If you’re nervous about creating a podcast but still want to reach these customers, consider simply recording your blog posts in an audio format. Then all you have to do is package them up and offer a free download in exchange for an email address.
Idea #9 – Mind-Maps
Mind maps are a great way of breaking down a complex subject into digestible parts. For example, if you were teaching somebody how to build an online business a purely text-based lesson would be mind-numbing. Instead, offer a visual representation of the post available for download. This will help your reader better place the concepts in their mind and get a better understanding of what you’re trying to teach them.
You can create mind maps of your own using a free tool called MindMeister. It’s a drag-and-drop builder that offers clean and professional mind maps for anyone to create. Check it out here.
Idea #10 – Webinar Replay
Offering a webinar replay as a lead magnet is a great way of capturing the FOMO crowd. Oftentimes if a big influencer gives a killer presentation live, the community will be talking about it for weeks afterward. Usually, the live audience is made up of the most dedicated followers and people who are most plugged into the community and the casual crowd is not present.
However, in the weeks following the presentation, the casual crowd gets wind of how great the presentation was and they want to listen to it. “Where can I watch a replay?” Is the most common question that gets asked. Instead of simply linking to it, consider placing an opt-in page in front of the webinar replay.
This is especially helpful if you are starting to create a buzz inside your community.
In short, lead magnets are by far the best way to build your email list. They usually offer the path of least resistance for your customer because instead of simply asking for an email address, there is an exchange of value that takes place.
But it can be very intimidating to think about what to offer your customers. Hopefully, this list has inspired you to create at least one if not two, or three lead magnets for your own business or audience.