So you did a thing. You took the leap and started a website all on your own. Congratulations, you took one of the first steps towards making a living online. However, this isn’t the Field of Dreams. Just because you built it, doesn’t mean they’ll come. You still need to get out there and promote your website.
But how? This article is going to explain a few free strategies showing how to get your name out there and promote your website. If you apply each of these strategies consistently, you’ll be enjoying tons of organic traffic in no time.
Why You Need To Promote Your Website
According to siteefy.com, 547000 websites are made every single day. With that many websites, it’s almost impossible to stand out if nobody knows who you are. Google already has millions of websites that it trusts and already has indexed in its database too. It’s best to get recognized by Google because most people discover new websites through Google.
However, the users of Google and other search engines rely on them to serve up accurate and truthful results. Because of this, Google and other search engines are picky about who they show in the results. Unless you manually promote your site at first, the search engines will never trust you. That’s because they need to see good usage signals and votes of confidence from others before they start showing you in search results.
What Are The Best Ways To Promote Your Website?
There are many ways to manually promote your website. All of them require a little elbow grease, and they each have their own pros and cons. Here’s a list of the best methods to get you started:
SEO is by far the best long-term strategy for promoting your website. SEO stands for search engine optimization. Put simply, it means making your content easy for the search engines to understand and building up your website’s authority in general. By writing your post a certain way and networking in your community, you can optimize for certain keywords and increase your chances of showing up in the results.
There are two types of SEO. On-page and off-page…
On-page SEO is the process of writing your articles in a certain way. By using certain keywords in your language, adjusting your URL slug, and using certain words and phrases in your headings, you can make it easier for the search engines to understand what your article is about. When the search engines can understand what your content is about, they’re more likely to serve it up in the results. This is because they know it will be a relevant result to the searcher.
Off-page SEO is the process of gathering votes of confidence from around the internet, usually in the form of backlinking. In the beginning, search engines don’t know who you are or your track record yet. Instead of your site, they’d rather serve up a trusted resource in the results.
Assuming you have good content, your friends will start to link back to your website if you promote it to them. Every time somebody links to your content, it’s telling the search engines that you are legit and know your stuff. As these links accumulate, so does your authority on whatever subject you’re talking about. The search engines will begin to trust you more and start serving up your content more often.
One of the best ways to promote your website via backlinks is guest posting. Guest posting is when you write an article on somebody else’s website even though you’re not a regular contributor. Usually, the owner of the website you’re writing on will allow you to link back to your own site in your guest post. More times than not, this is a link to your homepage in your author bio.
Essentially, you are lightening their workload in exchange for a vote of confidence to the search engines. This is also an opportunity to get your name onto a high authority website if they allow you credit for the post.
Sometimes in hyper-competitive industries, such as internet marketing, the owner of the website you’re guest posting on may not want your name attached to the guest post. This is completely okay and shouldn’t leave you discouraged. In this case, you will be ghostwriting which means that you write as if you are the person who owns the website.
While this method doesn’t explicitly get your name out there, you can still link back to your own website in the guest post. This will still get that vote of confidence for the search engines and might lead to some traffic flowing to your site.
Reddit is a great place to meet people in your own niche. Reddit is a site that’s organized into what’s called subreddits. Subreddits are a little like Facebook groups because they group people with like-minded interests together in order to network.
By interacting in those communities, people will get to know you. As people get to know you, you can drop links to your own website without being seen as super spammy. Just make sure that you’re dropping links in a helpful way
This probably goes without saying. Whenever you create a new piece of content on your website, be sure to share it among all of your social profiles. Make sure that you’re on Facebook, Twitter, Instagram, Pinterest, TikTok, Medium, and LinkedIn. Blasting out your content will be putting a lot of eyeballs on your website in a short period of time. This gives people the opportunity to not only consume your content but link back to it from their own websites if they see that it’s valuable.
Blog2 Social is a free WordPress plugin that makes this super easy. After hooking up your social profiles to this plugin, you can share articles on up to 10 different social networks with a single click.
Creating A Lead Magnet That Goes Viral
Everybody loves free stuff. If you create something free to give away and it has your website logo or a link in it, word will get out about your website pretty quickly. If you create a great lead magnet, it will not only build your email list but get people talking in the community about you. This word of mouth publicity gets people to start searching for you online and will naturally start driving traffic to your website.
Engaging In the Community
This method probably takes the most work, but can also have the fastest results. When you comment on blogs while logged into WordPress, your comment will contain a link back to your website. If you comment on major blogs, more specifically their high traffic articles, you will have thousands of eyeballs looking at your name and website address every single day.
People will read your comments and if they’re particularly insightful, people will want to check you out. Thankfully, there will be a link right next to your name in the comment itself and they can click over directly to your website. Eventually, after enough people start to read your website, a few will start linking back to it. When that starts to happen, you’ll start showing up in search results more which will in turn drive even more traffic.
Where To Promote Your Website First
In the beginning, you need to promote your website manually. There’s no way around it. If you don’t, you’ll never gain any traction and probably get discouraged. The idea of promoting your website initially is to get the right people looking at it so that you can start building backlinks. Once you have proper backlinks built, the search engines will do the promotion for you. However, in the beginning, promotion is 100% up to you.
Optimize your existing posts for your target keywords first and knock out on-Page SEO. That’s because this is the easiest thing to do. Then, tune-up your social profiles so that your website is prominently displayed on them. This way your existing network will start to associate you with your website.
After that’s done, use the Blog2Social plug-in to share every new post with your existing social network. If you opt for a paid plan, you can have this done automatically. While also doing this, stay plugged into your own community and comment on other people’s blogs.
Once you’ve made a name for yourself, and it doesn’t have to be a big name, you can now start outreach to try and land some guest posts. As long as you’re seen as an upstanding member of your community, you will very rarely be turned down for guest posting.
Now Take Action
All of this is meaningless if you don’t take any action. Get out there and start promoting your website!