The 30 Most Important Email Marketing Statistics of 2020

Do you think that email marketing is dead in 2020? If so, you’re sadly mistaken. Email marketing is still the most powerful, highest ROI activity you can do in your business. This article will 30 or so key email marketing statistics that show why email marketing is still important in 2020.

Email Usage Stats

Email Usage Is At An All-Time High

At first, it’s easy to say that email is dead in 2020 because social media messaging is so prevalent. However, this couldn’t be much further from the truth. 92% of all online adults use email, with 61% of adults using it every day. According to, there are 254 million email addresses in the United States alone.

Not to mention the fact that there are nearly 105 billion emails sent each day and that number is expected to grow to 246 billion soon.

Emails Are No Longer Social Communication Either

20 years ago, people used email simply as a way to keep in touch with each other. Chains would circulate for months on end and you would exchange emails with your cousin from across the country talking about nothing in particular. However, your email inbox in 2020 looks very different than it did in 2000.

There’s a lot more business communication in there now. In fact, 61% of consumers prefer to be contacted by brands through email. This means that when you email your customer to talk about your offers, you’re not being invasive, but rather using their preferred method of communication.

People Are In Their Inboxes More Than Ever

Smartphones have also made it easier than ever for people to check their email. In fact, 99% of email users check their emails every single day. It’s usually the first thing people do when they wake up in the morning. They check their emails before checking their social media or news.

If you want to be at the top of someone’s mind first thing in the morning, write them an email.

Mobile Email Marketing Statistics

Like I alluded to in the last section, smartphones have made email access very easy. In fact, 50% of emails are read on a mobile device. This is especially true for young people. As a 32-year-old, I can’t remember the last time I checked my email on a desktop other than to click on a link that I want to view on a desktop.

Here’s a neat little graphic explaining email open rates on mobile devices:

email marketing statistics

Image Source

This stat alone is why you should always make your emails mobile-friendly. If that’s not enough, this next stat should convince you. If an email is not optimized for mobile, 42% of people will delete it. Again, something to keep in mind when designing your email templates.

B2C Email Marketing Statistics

Speaking of templates, you should always incorporate them into your business. Why? Because 320% more revenue is generated by automated emails than non-automated emails. Here’s why automated email marketing drives so much revenue.

59% of customers say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Why? Because a good email marketing strategy keeps your name in front of your customer constantly without being intrusive.

A lot of people will subscribe to email lists for discounts and other benefits, 42% of people to be exact. To get people on your list, offer them a great lead magnet in exchange for an email address.

An often-overlooked element of email marketing strategy is abandoned cart emails. These are emails sent out when someone adds a product to their shopping cart and leaves the site without purchasing. In fact, cart abandonment emails are probably the easiest money you’ve ever made in your business. Why? Because 60% of shoppers returned and completed a purchase after receiving a personalized abandoned cart email.

Personalization Stats

It’s not just abandoned cart emails that you should be personalizing either. You should be personalizing every single email that goes out and here’s why…

74% of people hate being shown irrelevant content, so create personalized templates that make people feel the email was written specifically for them. There are a number of ways to do this.

You can add merge fields to include the customer’s name at the top of the email. Sending emails that recommend products they may like based on what they’ve already bought is another powerful tactic. Personalizing the subject line is the best thing you can do, but more on that later.

In fact, personalization of emails is so powerful that personalizing emails results in a 6x higher transaction rate than sending generic emails.

Engagement Stats

About that transaction rate, was it just personalization that made it so high? No. Personalizing the emails also caused a higher level of reader engagement. Here are some email marketing statistics to keep in mind when trying to boost engagement:

Subject Line

The subject line is the first part of every email that the customer sees. This is where you make your first impression. The subject line alone is what determines whether someone opens your email or not. In fact, 47% of email recipients will open your email based on the subject line alone.

How do you increase opens based on the subject line? Add an emoji. Experian did a study on this and they found that emails with emojis in the subject line increase open rates by 56%. Once you get people to open your email, the rest is easy.

Main Content

As long as your main email content is good and you have a strong call to action, your customer will do pretty much anything you ask them to. Email subscribers are also almost four times as likely to share your content on social media and 4% of website visitors from email buy something as opposed to 2% from search engines.

Don’t Overdo It Though

However, don’t get carried away and send too many emails. That’s because the number one reason people choose to unsubscribe is that they received too many emails from a company.

Email Marketing Benefits

Still on the fence about whether email marketing really is worth it? Hopefully not. But if you are, here are some email marketing statistics that should finally convince you.

30% of all marketers say that email is the highest ROI activity out there. That’s because, for every $1 spent on email marketing, $44 is made in return! If you’re bad at math, that calculates to a 4400% ROI.

Speaking of high ROI, 18% of companies get higher than $70 returns per $1 invested (or a 7000% ROI) on their email marketing. If that’s not convincing enough, shoppers spend 138% more at your business when they’re marketed to through email versus not being marketed to.

Final Thoughts

If these stats weren’t enough to convince you to start an email marketing campaign in 2020, I’m not sure what will. Email marketing is a very low spend (practically free) activity that can yield some incredible results given a little bit of time and consistency.

If you can develop a large email list of loyal buyers, you will be set up for success in the long run. Utilize these tips and keep these stats in mind to increase your bottom line.