Sales funnels and landing pages are essential to an effective online marketing campaign and there is certainly no shortage of software available on the market. The problem is, many marketers can suffer from overwhelm when it comes to choosing the right page building software to use for their online business. You're not alone, it can be very confusing and frustrating comparing page builders!
I'm an avid user of numerous landing page builders but the top two that come to mind are Click Funnels and Lead Pages. That's why I've decided to do a detailed product review of Click Funnels vs Lead Pages to help you choose the best landing page builder for your business! (hopefully)
It's important to note that whilst Clickfunnels and Leadpages both share similarities in the functions they perform, they also have many unique differences.
With Leadpages, you get a cloud-based application for setting up custom landing pages without any coding experience.
ClickFunnels also provides a web-based interface and allows you to build landing pages, using a drag-and-drop editor. However, ClickFunnels add the ability to create marketing sales funnels.
Which should you use? The following in-depth review examines the features, pros, and cons.
What Are Sales Funnels and Landing Pages?
Before getting into the details, it helps to understand the basics of what these products offer. If you are new to online marketing, here is a quick overview.
A landing page is a standalone web page with one specific purpose. It offers valuable information about a product or service and contains a clear call to action (CTA).
The entire goal of the page is to get visitors to complete a specific action, such as submitting their email address to receive a free digital guide or registering for a webinar.
Landing pages can provide a useful way to draw in more sales leads. However, they rarely result in immediate sales. To convert these leads into paying customers, it helps to use a sales funnel.
At the top of the funnel, you have a landing page to capture visitor email addresses. You then create additional landing pages that target previous visitors.
Combined with automated emails, the funnel helps you get visitors to keep coming back to your site, moving them further along the path toward becoming new customers. This is how you nurture leads to boost conversion rates.
What Is Leadpages?
Leadpages is a web-based tool for the creation of landing pages. It is one of the most-used landing page builders, with close to 50,000 businesses actively using the software.
The main component is the editor that lets you build the landing pages. It includes hundreds of templates, along with a few extra features to help you track the success of your pages.
Here are the primary features of Leadpages:
- Web-based user dashboard
- Two landing page editors
- Hundreds of free templates
- Hundreds of premium templates
- Email marketing integration
- Multiple membership plans
The web-based user dashboard provides a central spot for creating, managing, and tracking your landing pages.
After choosing a membership option or starting the free trial, you can instantly access the dashboard and begin creating your first campaign. Leadpages leads you through the process.
The interface presents you with a few questions about the page and then provides you with a selection of templates. There are two sets of templates – drag-and-drop and standard.
Building Landing Pages with Leadpages
The landing page editors are the core components of Leadpages. The standard editor is the original option, available since the launch of the product. It includes a couple of hundred free templates with limited customization.
The benefit of using the standard templates is ease of use. The templates are straightforward and do not allow you to rearrange elements. You simply enter your text and add images.
All templates use responsive web design, ensuring that they load properly on any device. You can also preview how the pages appear on phones or tablets using the tabs along the top of the screen.
The standard editor is basic and keeps you from editing the layout or elements. To remain competitive with the dozens of other landing page editors, Leadpages recently released a drag-and-drop editor.
The drag-and-drop editor offers more customization, allowing you to rearrange, edit, delete, and add elements. While drag-and-drop builders are designed to provide a streamlined interface, the Leadpages editor has a few flaws.
The templates only allow you to place elements in specific grids. The elements are designed to snap-to these grids, but they do not always appear where you want them to.
Some users may get frustrated trying to position text boxes, images, or buttons in exact spots on the screen.
Despite a few drawbacks, the drag-and-drop editor and standard editor still provide an easier solution compared to building your own pages from scratch.
The templates are also designed to convert. You can select a template specifically made for webinar registrations, mailing lists, and other categories. These are tried and tested templates that are known to lead to higher conversion rates.
Besides landing pages, Leadpages also lets you build Leadboxes. These “boxes” are pop-ups for your existing website. Pop-ups are effective at generating sales leads. For example, you can use a pop-up to get website visitors to join a mailing list or provide their email in exchange for a free offer.
Managing and Tracking Your Pages
Before publishing the page, you have several options to fiddle with. You can add SEO to the page and integrate the page with existing services, including analytics software or email marketing solutions.
Leadpages includes hosting for your pages, but you also have the option of pointing the page to an existing domain. Some visitors may be wary about a landing page with a separate subdomain. By publishing under your own domain, you keep the URLs consistent.
Some of the additional features are only available for the premium memberships. If you choose one of the higher-priced plans, you gain access to unlimited A/B split testing.
The A/B split testing is a useful feature and one of the reasons to consider choosing a more expensive plan. You can create two identical pages with one key difference and then analyze the results to determine which version performs better. Split testing is an effective way to test what works and what doesn’t.
Multi-Tier Pricing Options
Leadpages uses a multi-tier pricing structure with three different plans. These options include Standard, Pro, and Advanced memberships, ranging between $25 and $199 per month.
Users may also choose from monthly, annual, or bi-annual payment plans. Paying for two years upfront provides the greatest savings. All three plans are available with a free trial, but you still need to provide your credit card information.
All three Leadpages plans include the basic features, including:
- Site builders
- Connect to your domain
- Unlimited pages, pop-ups, alert bars, and leads
- Free hosting
- Over 200 free templates
- Facebook and Instagram ad builders
- Email tech support
- Weekly group coaching
When you upgrade to the Pro and Advanced plans, you also get the A/B split testing, opt-in text campaigns, email trigger links. The trigger links help you get leads to register for webinars or join mailing lists.
With the standard plan, you can connect your pages to an existing domain, but you can only link one domain. If you operate multiple sites, you will need the Pro or Advanced plans. The Pro plan allows up to 3 domains while the Advanced plan lets you connect 50 domains.
The Advanced plan includes several extras to help entice users to choose the most expensive option. You get everything included with the other plans, along with 1-on-1 quick start phone call, virtual workshops, 50 extra opt-in text campaigns, and five Pro sub-accounts.
The sub-accounts let you establish individual accounts for separate businesses or websites that you manage. This is more geared toward enterprise-level customers and marketing companies serving multiple businesses.
Leadpages Customer Support
If you experience any issues using the editor or other features, you want a fast response from customer service. Leadpages has reliable customer support, available 24/7. However, customer service options depend on the plan that you choose.
With the standard plan, you can only submit support tickets or use live chat. You cannot get the free virtual workshops, quick start calls, and phone support provided to Pro or Advanced members.
- Easy to use dashboard
- Lots of free templates
- Easy to integrate
- The Standard plan is affordable
- Limited customization
- A/B split testing only available for Pro or Advanced users
What Is ClickFunnels?
Now that you have a good idea of what you get with Leadpages, you can compare the features provided by ClickFunnels.
Like Leadpages, ClickFunnels uses a web-based interface and lets you create unlimited landing pages, but there is a lot more to explore.
Some of the basic features include:
- Web-based user dashboard
- Drag-and-drop page builder
- Simple and effective templates
- Email integration
- Two membership options
ClickFunnels previously offered three different membership options. The less expensive plan is a little more expensive compared to Leadpages, but it offers so much more.
After registering, you can access the dashboard and begin setting up your sales pages and funnels.
Building Pages and Sales Funnels with ClickFunnels
Selecting a template and building pages is a lot like using the Leadpages dashboard. On the left column, you can check boxes based on the industry and type of funnel. The main difference is that you are building funnels instead of individual pages.
To begin creating your first funnel, you can select from three categories – lead capture funnels, sales page funnels, and event funnels. Within these categories, there are at least 22 different funnel templates to choose from.
The simplest funnel is the squeeze page funnel. It is a single landing page designed to capture email addresses and redirect visitors to a thank you page. You can use it with a lead magnet to gain sales leads or build up your mailing list.
Besides the squeeze page funnel, you have quite a few different options, including funnels for the following:
- Product launches
- Video sales letters
- Cancellation funnels
- Two-step tripwire funnels
After selecting the type of funnel, you can choose a template for the pages. Each type of funnel has its own selection of free and premium templates. Like the Leadpages templates, the designs are all responsive and look great on any device.
With the funnel type and template selected, you can begin editing your pages. ClickFunnels uses a drag-and-drop editor. Unlike the Leadpages editor, dragging and dropping elements on the page is easy.
You should have no problem customizing the pages to match the image of your brand. The editor is intuitive, which makes the editing process simple enough for just about anyone to master.
The available elements can be dropped anywhere on the template, instead of needing to fit into specific grids. You also gain access to a wider library of elements. Besides standard text boxes, images, or contact forms, you can add FAQ blocks, Facebook comments, pricing tables, and surveys.
While both products feature integration for email marketing providers and analytics tracking services, such as Google Analytics, ClickFunnels offers payment gateway integration. You can accept payments on your landing pages. You can even add multiple products and a shopping cart.
Managing and Tracking Your Clickfunnels Pages and Funnels
When you are ready to publish your funnels, you can use a subdomain provided by ClickFunnels or link the pages to your existing domains. With the standard plan, you can use up to three custom domains. The advanced plan offers unlimited domains.
As mentioned, you can integrate ClickFunnels with Google Analytics and other tracking services. You also have the option of linking your funnels with existing email marketing campaigns from other providers. However, these features are also available from within the ClickFunnels dashboard.
You can view the number of visitors, bounce rates, conversion rates, and other vital metrics directly from the user dashboard. If you choose the unlimited membership, you also gain the ability to set up email lists and autoresponders.
With the email options, you may eliminate the need for a separate email marketing service, such as MailChimp. Besides managing email lists, you can send broadcast emails and track opens and clicks.
ClickFunnels Multi-Tier Pricing Options
ClickFunnels offers two separate plans. The less expensive plan is available for $97 per month, which costs more compared to the Standard or Pro Leadpages plans.
The standard ClickFunnels plan provides access to the basic features, such as the funnel builder and A/B split testing. You can also create pop-ups and opt-in funnels. However, this plan has limits. You can only build up to 20 funnels containing a total of 100 pages.
The higher-priced plan offers unlimited everything. For $297 per month, you can create as many pages and funnels as you want. You also gain access to the email marketing features discussed, such as setting up autoresponders.
The advanced plan also includes Backpack. This special feature lets you set up your own affiliate program. If you have a successful product, you can allow customers to sell it on your behalf while earning a commission.
Click Funnels Customer Support
Both membership plans provide access to 24/7 online chat, phone, and email support. The support team is always quick to respond to your inquiries, but you also have a few other ways to get the answers that you need.
The ClickFunnels website has a wide range of video tutorials and training materials to help you navigate the various features and settings. The tutorials are recommended, as learning how to use all of the extra features has a learning curve.
- Easy to navigate dashboard
- Simple to use drag-and-drop editor
- Wide variety of customization options
- Does not provide an inexpensive option for struggling entrepreneurs
- The standard plan has limits on almost everything
- Variety of settings and features can be overwhelming
ClickFunnels vs Leadpages – How Are They the Same?
On the surface, Leadpages and ClickFunnels offer a lot of the same options. Comparing the similarities helps determine how these products stack up against each other:
- Web-based interfaces
- Simple landing page editors
- A/B split testing
- Email integration
- Multiple pricing options
Both options use web-based interfaces. You log in to a dashboard through the web browser on your desktop computer, laptop, phone, or tablet. The user dashboards for both products are easy to navigate and work well on any device.
After signing into your account, you can begin creating, editing, and managing your pages using the built-in page editors. Leadpages offers two editors. Their standard editor does not offer a lot of customization, other than the selection from hundreds of templates.
The newer drag-and-drop page builder lets you move elements around the page but lacks functionality. Some elements may end up overlapped, resulting in less appealing pages.
The ClickFunnels drag-and-drop builder is a little more intuitive. You have more control over the final look of the page, with less risk of building an unappealing page.
With either option, you also get A/B split testing, email integration, and multiple membership plans. However, the Leadpages split testing is only available with the higher-priced plans.
When signing up for Leadpages or ClickFunnels, you can choose from multiple plans. Leadpages offers three different plans while ClickFunnels gives you two options.
ClickFunnels vs Leadpages – How Are They Different?
Both products provide many of the same features. With either option, you can easily build your own landing pages using a drag-and-drop page builder and various templates.
These marketing products also provide metrics and split testing for analyzing the performance of your pages. However, ClickFunnels stands out for offering an extra set of features designed specifically for the creation of sales funnels.
While you can create multiple landing pages with Leadpages and then develop your own funnel, ClickFunnels makes the process a little easier. You simply choose the type of sales funnel before selecting from a variety of free and paid templates.
ClickFunnels also provides features that are not available with Leadpages. These options include:
- Email list management
- Page and funnel analytics
- One-click set up
- Payment gateway integration
- Billing integrations
- SMTP integrations
- Affiliate programs
With ClickFunnels, you can also host websites, develop membership sites, and set up almost any type of sales funnel imaginable.
While ClickFunnels has a lot more to offer, it also costs more. The price of the various membership options is one of the few benefits that Leadpages provides. The Leadpages Pro plan is about half the price of the less expensive ClickFunnels plan.
If you do not have much of a budget, Leadpages provides a simple way to start building high-converting landing pages.
Conclusion – Should You Get ClickFunnels or Leadpages?
ClickFunnels and Leadpages are both great products. While both options provide access to various online marketing tools, ClickFunnels has a larger toolbox. Besides creating simple landing pages, you can create complex sales funnels.
ClickFunnels may be the more versatile and robust marketing solution, but it is not for everyone. The higher price point may be out of reach for new entrepreneurs. It also includes features that you may not need when you are first getting into online marketing.
If you just want to create landing pages, Leadpages has you covered. It is an affordable way to build pages using templates that are known to convert visitors into leads and leads into customers.
Leadpages is the less expensive route, but it has its limitations. The page builders are not very easy to use and do not provide a lot of customization. With Leadpages, you cannot easily add videos or integrate a payment gateway.
When you need these advanced features, ClickFunnels is the preferred choice. You can develop professional pages and choose from a variety of pre-made sales funnels.
Basically, Leadpages is geared toward smaller online businesses and newer entrepreneurs with a single product. When you have multiple products to promote or handle marketing for multiple clients, ClickFunnels has the features that you need.
In the end, ClickFunnels is a more sophisticated product. It can do everything that Leadpages can but better, while also providing useful features, such as email marketing and autoresponders.
When you are ready to boost conversion rates, consider signing up for a free trial. Test the ClickFunnels funnel builder for yourself. If the versatile suite of marketing tools is too much for your needs, you can always switch to Leadpages.